Chocolate. A Food that sets taste buds tingling and your stomach growling. A food that is infuriatingly addictive and fattening. (unless you are a lucky one!) Why give it up?
You are only going to replace it with something more fattening and addictive so you'll be forgetting ever wanting to eat chocolate and there will be no point in lent really will there?
So why is chocolate the most frequently 'given up' food or thing for lent? here's why.
Chocolate is what we relate to Easter, (hence the Easter eggs) and when we finish lent it's Easter... here comes the simple theory, we want to enjoy Easter eggs! I know. simple, right?
Now the explanation.
At a village hall in Dover, 200 people were invited to help test this theory. They were split into two groups and one group were asked to give up chocolate for lent, the other half were asked to eat however much chocolate they normally did.
The First group were told NOT TO EAT ANY CHOCOLATE AT ALL! (no cheating!) and they all came back on Easter Sunday to eat Easter eggs.
The second group mostly said that they found the Easter eggs OK but the first group all said that the eggs were the best they had tasted in a long time.
Bearing in mind that the eggs were identical, plain milk chocolate Easter eggs, do you think giving up chocolate is a coincidence or that it's the feeling of accomplishment or maybe just that people know that at the end of lent they have a valid reason to stuff their faces with chocolate?
You decide.
Charlotte Chaplin.
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